Ralph Lauren, born Ralph Lifshitz, in 1939 in the Bronx, NY, studied art and design at the City College of New York and business at City College in Manhattan. A student by night, he worked for a necktie manufacturer during the day. After a tour of military duty, he was married and had three children. 

Lauren experience in the necktie market led him to a staggering idea. Why not make them wider? With this idea and some financing, he founded the Polo label in 1967. He founded Polo Fashions of New York with the quote 

The name Polo came from a sport that embodies a world of discreet elegance and style. 

In 1970, Ralph Lauren won the Coty Award for Menswear. He continued that decade by releasing a daring line of suit for women tailored in a classic men style. The Polo player emblem was first seen on the cuff of one of these woman suits. In 1972 Polo famous short sleeve mesh shirt appeared with the omnipresent Polo player logo. Debuting in 24 colors it offered variet, quality and style and became an overnight classic. A line of copy from an original ad read very team has its color-Polo has 24?

Ralph Lauren continued to gain recognition for his clothing design after he was contracted to provide clothing styles for the movie The Great Gatsby. An immaculately dressed Robert Redford appeared in his daring pink suit. 

During the 1970`s, Men fragrances began to be taken more seriously as a marketing category. Several companies entered the market to give men an array of products to choose from. Ralph Lauren contributions were Polo for Men After Shave Balm, Polo Cologne for Men, Polo Crest for Men, Polo Sport Cologne, Polo Sport Extreme Cologne, Romance Cologne for Men, Safari Cologne for Men, as well as the Rodeo, Haute, and Premiere Collections for Women.

know more polo apparel on http://www.in-brands.com